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'Behaviour Change and AI. Panacea or Plain Creepy?'


On 1 February we hosted the latest in our calendar of 23red events entitled 'Behaviour Change and AI: Panacea or Plain Creepy?'  which was a huge success! Many thanks to our brilliant and inspiring speakers and to all those who attended.


Behaviour change interventions are designed to work around built in biases and human fallacies. But people are adept at avoiding change and sustained changes are hard to achieve.

Is AI the panacea that means we can now create behaviour change interventions that adapt instantly to keep participants on track easier than before? Conversely, can behaviour change help to develop AI that works with our predictably irrational human minds, not a logical computerised mind?

What does it all mean for Marketers and how far away is the future?

Our speakers


Susan Poole
Head of Strategy,


Jeremy Waite
Evangelist for
IBM Watson


Rohan Grove
Head of Insight and User Research Division + Deputy Director (Customer Directorate),
HM Courts and Tribunals Service


Richard Shotton
Deputy Head of Evidence, Manning Gottlieb OMD


Previous Events


'Effectiveness for Social Good'

On Oct 12th 2017 we hosted an Effectiveness for Social Good event as part of #EFFWeek.

This session explored the challenges and best practise for measuring effectiveness of social good marketing, from advertising to partnership.


The panel features Susan Poole, Head of Strategy at 23red; Peter Buckley, Head of Strategy at MEC; Dr  Nigel Shardlow, Head of Planning at Sandtable and Helen Hampton, Deputy Director Partnerships – Marketing at Public Health England.

The session also included highlights from the Gold IPA Effectiveness Award case for Stoptober, as well as insight into measuring outcomes and impact with the government evaluation framework. Thank you to everyone who came along and to our wonderful speakers!


Want to find out more about anything we've been up to?