'Behaviour Change and AI. Panacea or Plain Creepy?'
Behaviour change interventions are designed to work around built in biases and human fallacies. But people are adept at avoiding change and sustained changes are hard to achieve.
Is AI the panacea that means we can now create behaviour change interventions that adapt instantly to keep participants on track easier than before? Conversely, can behaviour change help to develop AI that works with our predictably irrational human minds, not a logical computerised mind?
What does it all mean for Marketers and how far away is the future?
Our panel includes:
Evangelist for IBM Watson
More information and speakers to be confirmed soon
Thursday, 1st February 2018, Time: 5 – 7pm
Venue: 23red, 20 Northdown Street, London, N1 9BG
'Effectiveness for Social Good'
On Oct 12th 2017 we hosted an Effectiveness for Social Good event as part of #EFFWeek.
This session explored the challenges and best practise for measuring effectiveness of social good marketing, from advertising to partnership.
The panel features Susan Poole, Head of Strategy at 23red; Peter Buckley, Head of Strategy at MEC; Dr Nigel Shardlow, Head of Planning at Sandtable and Helen Hampton, Deputy Director Partnerships – Marketing at Public Health England.
The session also included highlights from the Gold IPA Effectiveness Award case for Stoptober, as well as insight into measuring outcomes and impact with the government evaluation framework. Thank you to everyone who came along and to our wonderful speakers!
Want to find out more about anything we've been up to?