Events at 23red
What’s happening?
Whether it’s virtually or in-person, at 23red we believe in bringing diverse people together to collaborate, share and debate the issues that affect our industry and our society.
We hold regular events in our Do.Feel.ThinkPurpose series and are currently planning the next one. If you’d like to be notified, simply let us know via the email form below.
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Past events
DO.FEEL.THINK PURPOSE
Cannes Unwrapped 2025: Creativity in a Changing World
Hot on the heels of the festival, we held our annual Cannes round up. Highlighting a selection of standout Cannes case studies, we looked at how creativity is responding to today’s biggest shifts – from tackling the cost of living crisis, to celebrating the coming of age of content creators and the resurgence of gamification as a game-changer for engagement.
Our CEO Jane Asscher, joined by a fabulous panel – including Unilever, The Open University and frog – led a dynamic discussion on how creativity is evolving in a changing world, and how brands can harness these trends for real impact.
DO.FEEL.THINK PURPOSE
The Rise of Change Brands: Lessons from Change Leaders
We hosted an exclusive breakfast event tailored for corporate leaders and brand innovators, featuring Chris Baker, an award-winning advertising and social change strategist turned entrepreneur, as he presents key insights from his latest book, Obsolete.
The session revealed secrets behind the rise of Change Brands who are growing fast and stealing share from established players, all while making a real difference.
Our panel of leading social entrepreneurs discussed the implications on the business world, offering actionable strategies on how brands can lead the charge for positive change and sustainable impact and show why brands that embrace change are not just surviving but thriving.
DO.FEEL.THINK PURPOSE
Winning Creativity: Insights from Cannes on Purpose, Partnerships and Progress
We hosted another packed event, at our offices, sharing inspiring campaigns from the Cannes Lions International Festival of Creativity, particularly those that stood out not only for their innovation, but also for their commitment to people and the planet.
Cannes Lions entries in 2024 showed a balance between purpose and profit, with wins for big brands like Coca-Cola, but equally lots of great purpose-driven work.
Creative Director Tristan Cavanagh, shared his top ten insights from some of the campaigns that drove meaningful change, and also a wonderful mix of case studies. These campaigns demonstrate the power of purpose-driven partnerships that are transforming industries and pushing boundaries.
At 23red, our purpose has always been clear: to create creative platform ideas that change behaviour for the better. Through our work with our wonderful clients, we've seen incredible success when the public sector, charities, and commercial brands come together to forge strategic partnerships that deliver impactful behaviour change.
DO.FEEL.THINK PURPOSE
Tackling the inequalities in health
The UK has a significant gender health gap. As a behaviour change agency working with many clients in this space, we at 23red are keen to play our part in helping improve health outcomes for women & help our clients to do so too. Our webinar explored what women really want in order to improve their health, joined by fabulous panel of experts:
Ali Donnelly, Executive Director: Digital, Communications & Marketing at Sport England
Helen Jeremiah, VP Marketing Director at Boots
Patricia Macauley, Founder & Director at MMC
Anastasia Knox, Associate Partner at Britain Thinks
Dr Anne Henderson, Consultant Gynaecologist and Media Medic
Following the Government’s publication of the first ever Women’s Health Strategy for England this year, we partnered with Britain Thinks to explore what women really want to improve their health with a brand-new piece of research amongst over 2,000 women. Our research showed that brands have a key role to play in helping to address health inequalities by educating & empowering women.
If you’re interested in hearing more about how brands can play their part in giving women what they really want in relation to their health, get in touch to find out more about the findings and our discussion.
You can read our Campaign article of the event here.
DO.FEEL.THINK PURPOSE
The role of entertainment
in behaviour change
As part of our Do. Feel. Think Purpose webinar series, we explored our behaviour change expertise, with a focus on edutainment, with the Behavioural Insights Team (BIT). 23red and BIT have shared beliefs in the power of entertaining content underpinned with rigorous behaviour change principles, an ambition to do great work together and so have a natural alignment to come together to show what we do best; change behaviour for the better.
We brought our experience of creating strong partnerships with the likes of Disney and ITV2 to change behaviour and educate the public. Jane Asscher, CEO and Founding Partner, facilitated the discussion between Simon Mutter, Strategy and Planning Partner, and BIT who presented recent research including work in partnership with Sky that explores how green behaviour change can be driven by TV and how media can contribute to peaceful societies.
Watch the webinar
DO.FEEL.THINK PURPOSE
From ‘My World’ to ‘The World’
10 years ago, we polled consumers about the importance they placed on how brands contribute to the wellbeing of communities and wider society. At the time, 91% said the way a company behaves towards its customers and communities is influential when considering a purchase, and 60% said awareness of a company’s ethics affects their decision making. In other words, purpose was important for brand success in 2011, and it’s even more important now.
We know that now, more than ever, consumers are looking for brands to step up and contribute real change through their initiatives and marketing efforts across the environment, diversity and inclusion and health. So we polled consumers to find out how well they think brands are doing against these high expectations, and why consumers are still engaging with unsustainable options.
In a discussion between Keith Weed CBE, Independent Director and Former CMCO Unilever, Stephen Woodford, CEO Advertising Assoication, and our CEO Jane Asscher, we explored our findings and discussed the relationship between healthy societies and healthy business in the context of consumer expectations. Based on our insights, they provided top tips for how brands can mainstream sustainability and keep up with consumer expectations now, and in the next decade.
You can listen to our podcast of the event below or on Soundcloud here.