All About Us

Our mission

23red, part of Capgemini Invent, is a purpose-driven creative agency. We develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives.

In the UK we’re partnered with frog, also part of Capgemini Invent, and now have the additional capacity and competencies to meet increasing demand for sustainability and purpose driven customer first services. We leverage creativity, strategy, design, and data to re-invent businesses, drive growth, and orchestrate customer centric transformation.

We are part of a global network spearheading end to end solutions that are better for people and planet. From driving sustainable growth through business transformation, to product and customer service design to create meaningful relationships powered by data and technology.

“WE CHANGE BEHAVIOUR FOR THE BETTER” with “CHANGE” in bold red letters.

Change that is better for

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People

Saving lives and improving futures by addressing inequality, driving healthier outcomes, encouraging safer behaviours and championing inclusivity

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Powering climate action by helping to create tangible and impactful behaviours that are better for business, individuals and the environment

Planet

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Innovative and disruptive money-can’t-buy collaborations between like-minded organisations with outcomes that benefit everyone

Partners

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Every creative agency says that they do things differently. But we actually do.

We focus on the immediate action that can drive long-term change and deliver work to engage audiences through the most relevant channels, close to the point of purchase, influence or change. 

Services

Our offer is strategically led and crafted around a client’s need

We focus on delivering a fully integrated end-to-end communication service, whilst also having best-in-class specialities that operate as standalone offerings:

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Consultancy

Long-term strategies that underpin individual, societal and organisational change

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Insight and evaluation

Latest research tools, academic partnerships and an evaluation framework that creates sight lines between inputs and outcomes

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Strategy and Planning

Campaign strategies that focus on immediate action and long-term behaviour change using our proprietorial 7 Steps to Behaviour Change model

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Creative and Campaigns

Big ideas and award-winning activation campaigns across paid, owned and earned channels

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Partnerships

Collaboration with trusted national
and local partners to reach audiences and increase impact

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Media Planning

Integrated communications, paid media strategy and implementational planning

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PR and Influencer

Powerful storytelling that connects with audiences through voices they trust

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Social

Meaningful content that engages, educates and entertains

The Senior Leadership Team

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Jane Asscher

Chief Executive Officer
& Founding Partner

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Sharon Jiggins

Managing Partner

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Wendy Manuel

Client Partner

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Jody Hall

PR Partner

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Sadie Westwood

Client Partner

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Tristan Cavanagh

Creative Director

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Rachel Tattersdill

Client Services Director

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Simon Mutter

Strategy and Planning Partner

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Alexandra Davis

Head of Finance

The proof is in the pudding

See the work