Recent opinions, features and interviews from around the internet
IN THE NEWS
How brands can help close the gender gap
Our original research and webinar shone a light on the role brands can play to help improve health outcomes for women.
IN THE NEWS
Capgemini acquires 23red to boost creative capabilities
Capgemini have now acquired 23red and 23red will now join frog UK, part of Capgemini Invent.
WEBINAR
The Role of Entertainment in Behaviour Change
Our webinar explored the power of entertaining media and content underpinned with rigorous behaviour change principles from the agency perspective with our Strategy and Planning Partner, Simon Mutter, and the public policy consultancy with our partner The Behavioural Insights Team.
BLOG
What’s new in behaviour change in 2022?
We have put together a list of 4 key behavioural insights that inform how you can approach and activate positive societal change in 2022.
PODCAST
Planet Driven Brands
Jane Asscher was a guest on Nic Jones’ podcast
IN THE NEWS
Welcome Simon Mutter!
Our new Strategy and Planning Partner
IN THE NEWS
The Film & TV Charity win
A Decision Marketing article on our competitive pitch for The Film and TV Charity
IN THE NEWS
Get enough sleep & stay hydrated
Creative Q&A with our Creative Director, Tristan Cavanagh
IN THE NEWS
Independent & Proud: Campaigns that Changed the World
Account Manager, Anna Patteson, on what our NHSBT ‘The Dynamic Blood Appointment’ meant to her.
23RED RESEARCH REPORT
From ‘My World’ to ‘The World’
Original research by 23red in collaboration with 3Gem
OPINION
What I’m doing to be a white ally
By Jody Hall, PR Partner 23red
IN THE NEWS
This chilling PSA looks at railway trespassing from a (frighteningly) fresh perspective
Editor’s Pick, AdAge
IN THE NEWS
Amid a ‘Learning Revolution,’ the UK’s Largest Remote University Taps Agency 23red
OPINION
Why can’t every ad be a green ad?
By Jane Asscher, CEO 23red
IN THE NEWS
‘Respect the Range’ campaign highlights dangers of trespassing on military land
OPINION
Reasons to be Cheerful: resilience, adaptability and spread of positive behaviour
by Sean Kinmont, founder and partner 23red
OPINION
The Cannes purpose debate sums up advertising’s half-hearted approach to genuine change
By Jane Asscher, CEO 23red
IN THE NEWS
A change is as good as the rest
Jane and Sean were interviewed for Shots
OPINION
International Women’s Day: is your agency doing enough to enact cultural change?
By Jane Asscher, CEO 23red
OPINION
Advertising’s identity crisis can’t be solved by brand purpose alone
By Jane Asscher, CEO 23red
OPINION
How brands can gear up for sustainability going mainstream
By Jane Asscher, CEO 23red
OPINION
Marketing’s role in fighting childhood obesity
By Jane Asscher, CEO 23red
Want to learn more about anything? Feel free to give us a call.