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Inspiring the next generation of engineers

 
 
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The Year of Engineering is a government campaign led by the Department for Transport, which celebrates the world and wonder of engineering. It also forms an important part of our Industrial Strategy which is committed to boosting engineering across the UK, ensuring everyone has the skills needed to thrive in a modern economy.


Watch the case study video


First, we built an online destination to host all the activity that was going on.

The Year of Engineering website acted as a hub for teachers, students, parents and partners, sharing and promoting all the exciting work going on across the UK. We also launched a social media campaign to inspire teachers and parents to get involved. 


To spread the word about engineering, we worked with a huge range of partners – over 1400 in total

Landmark partnerships included FIFA, BBC, Science Museum, RAF, Network Rail, LEGO, Disney, Apple, Facebook, MTV and Rolls Royce

We needed to inspire young people to think again about engineering, so we partnered with brands they really cared about: from Disney’s Marvel to Kidzania and FIFA to Lego. In doing so, we showed kids everywhere just how amazing and interesting engineering can be.

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In collaboration with Kidzania we created the Ministry of Curiosity. A something something shk.hasdhshjgdgsg xhyfdsygfdfyidsysafy;safgusdgfgdKDLSLDISHIHSIHSS

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At WorldSkills Live we created the FutureTech X-Lab – a space for young people to experience the X of X.

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We teamed up with Marvel to help find the next generation of engineering superheroes.  

 
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Results


We’ve changed young people’s attitudes towards engineering – showing them that a career in the field is rewarding and exciting.

We increased desirability in a career in engineering among our core audience of 11 to 16 year-olds to 62%, and 7 to 11 year-olds to 64%.