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Inspiring the next generation of engineers

 
 
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Engineering makes our world move, from spaceships to ice skates, the bubbles in chocolate bars to life saving cancer treatment, engineering touches every part of our lives. However, young people, especially young girls, don’t think it’s a world for them and are missing out on the chance to make a positive difference to their (and the worlds) future. 

We were commissioned by the Department of Transport to transform the way young people think about engineering, encouraging them to “take a closer look” at all the amazing opportunities engineering offers. That’s why 2018 was declared The Year of Engineering.

We developed partnerships and created content to shake up people’s ideas about engineering, inspiring the next generation of innovators, inventors and problem solvers by showing them what engineers actually do.

Watch the case study video


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We created an online destination, supported by a social media campaign, packed-full of inspiration for students, teachers, parents and partners.


Over 1,500 partners got involved to help break down barriers and misconceptions of engineering

Partnerships with high profile organisations such as FIFA, BBC, Marvel, Lego, Apple, Facebook and MTV demonstrated the diversity and endless opportunities that a career in engineering can bring.

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The Holiday Makers kept children challenged during the school breaks

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With 270 day-time hours to fill over the holidays, we helped families looking for fun ideas to keep their children entertained and their minds sharp. The Holiday Makers was a series of engaging challenges, inspiring activities and exciting events, including special challenges for Halloween and Christmas.

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We teamed up with Disney’s Marvel to help kids identify their superhero skills

 

We made sure engineering had a place at relevant events across the UK

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Collaborating with Kidzania, we created the Ministry of Curiosity – encouraging kids to get curious and ask big questions about engineering

 
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Partnerships such as KidZania and World Skills UK Live, contributed to over 1 million direct experiences of engineering. Enabling children to get ‘hands on’ experience and open their eyes to the variety of options engineering can provide.

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The Results


We’ve changed young people’s attitudes towards engineering – showing them that a career in the field is rewarding and exciting.

We increased desirability among 7 to 11 year olds by 36%.

Consideration of a career in engineering also increased amongst pupils aged 11 to 16, up to 62% – an 8.8% increase in a year.

 

“23red have shown huge dedication and understanding of the brief with a real commitment to delivering again and again. We have secured some great partners and some fantastic opportunities for young people. The campaign has been viewed as a real success.” 

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