Let’s make hand washing fun!

It seemed to happen overnight, but the coronavirus has put hand hygiene at the top of everyone’s minds. However, when you have a small child, getting them to wash their hands regularly is easier said than done. Introducing Dr. Gunk – the world’s first anti-bacterial slime.

​Children often get a bad rep for carrying and passing on illnesses within their family, so we’ve created a product designed to get them cleaning their hands regularly and for longer periods of time by making the behaviour into something a bit gross – and therefore fun!   ​

As they play with the gunge, stretching and moulding it as they please, they’ll also be unknowingly disinfecting their hands, helping to stop the spread of bacteria from hands to surfaces.  ​

If you’re in the Health & Wellbeing sector, a toy company, a major retailer or FMCG brand that’s interested in partnering with 23red to get this made, we’d love to chat. We think it has the power to help change behaviour for the better, so it’s 100% free… on the condition there’s an opportunity for us as an agency to help promote it obviously!