NHS Blood and Transplant / Blood Donation

Using amazing social content to help save lives

#ThisIsAmazing

The challenge

The pandemic hit blood donations hard, with active blood donors dropping to their lowest level for 25 years. NHSBT desperately needed to make up the shortfall by recruiting thousands of new donors. And so that the supply could be future-proofed, they needed to be young, and from every community.

The Insight

Our audience used social media avidly, and are constantly on the lookout for scroll-stopping content that showcases amazing skills.

Watch the case study

Just a few #ThisIsAmazing pieces of content

The Solution to create Change

We partnered with content creators to showcase content that mirrored the AMAZING fact that each donation can help save up to three lives.

Our audience loved it, and using the hashtag #ThisIsAmazing, they shared our life saving messages extensively across social.

The campaign extended across paid media with 30 second TVCs, national radio ads, high-profile brand partnerships that delivered bespoke activity and social influencers – who boosted engagement by drawing parallels with their own amazing content.