Migrant Help / Modern Slavery
Highlighting the scale of modern slavery in the UK
The Unfair Jobs Fair
The challenge
Modern slavery is a huge, systemic issue in the UK, but there is a general consensus that it is more of an issue overseas.
The Insight
With a 33% increase every year, modern slavery is on the rise, and the market for victims is growing. There are currently an estimated 122,000 people trapped in modern slavery in the UK and, for every one person saved, another seven are expected to remain trapped in captivity.
Watch the ‘Unfair Jobs fair’ film
The Platform for Change
We took the real life experiences of people assisted by Migrant Help and used their stories to shine a light on the issue by creating the Unfair Jobs Fair, an exhibition that mimics a traditional jobs fair stand but reveals the harsh and insidious reality of modern slavery.
The fake recruitment agency at the heart of the stunt – LockedIn Recruitment – also extended to job roles posted on recruitment sites and a LinkedIn profile that appeared as a genuine organisation but revealed the shocking statistics of modern day slavery.
Impact
668
Broadcast
features
345k
Social
impressions
535.4m
Total potential media coverage reach
Awards and Coverage
The campaign was a finalist at the Purpose Awards in the Best Use of Creativity category. It was covered across the media, including features on itv news, BBC Radio and in the Big Issue. It was also picked up by the HR press including Recruiter and HR News.