Migrant Help / Refugee Week
Changing perceptions of asylum seekers and refugees
In Eskander’s Shoes
The Challenge
A sharp increase in people crossing the English Channel has led to a rise in negative media based on misinformation and myths, much of it focused on male asylum seekers. Our brief was to change perceptions.
The Insight
Nobody chooses to be a refugee. We needed to put a face behind the statistics to show that refugees are real people fleeing unimaginable trauma. And could so easily have been our brother or our father if we were born somewhere else.
Watch the case study
The Solution to create Change
We brought to life the story of one Ethiopian refugee Eskander through a series of giant, interactive 3D artworks on the South Bank depicting his flight from persecution and his journey to becoming an elite athlete representing Northern Ireland.
Impact
Over 180
news items including 18 national titles, Picture of the Day in the Guardian and a feature on Sky News
Awards and Coverage
The campaign received extensive coverage, with 184 news items. It was nominated for several awards including the Purpose Awards and PR Week, winning a Drum Social Purpose Award for Best Stunt or Live Event.