Health Equals / Housing
Driving national action on poor housing
Hazmat Loungewear
The challenge
1 in 3 UK households are living with damp, cold and mould – making people physically sick and cutting lives short by up to 16 years.
The Insight
People don’t connect quality of housing to health outcomes and life expectancy. We needed to ‘join the dots’ in an unignorable and visceral way to show the real impact and mobilise people around the need for change.
Watch the Case Study film
The solution to drive Change
We created an absurd yet visually striking fake solution to highlight a very real problem – bringing to life the health-harming cold, damp, and mould affecting millions of UK homes through loungewear for the not-so-great indoors.
Bold visuals and messaging cut through social feeds and secured national and regional PR coverage, making the issue impossible to ignore and prompting our audience to take action.
Impact
180%
Uplift in people writing to their MPs
272
Pieces of
Media Coverage
367%
Increase in visits to the Health Equals website
Awards and Coverage
The campaign won Best Campaign for Health and Wellness at the Roxhill Media Awards. It was covered widely across the media, including features on itv news, LBC and in national publications including The Sun, Daily Mirror, The Guardian, Metro and Daily Star, amongst others.