The UK has a significant gender health gap. As a behaviour change agency working with many clients in this space, we at 23red are keen to play our part in helping improve health outcomes for women & help our clients to do so too.  Our webinar explored what women really want in order to improve their health, joined by fabulous panel of experts:

• Ali Donnelly, Executive Director: Digital, Communications & Marketing at Sport England

• Helen Jeremiah, VP Marketing Director at Boots

• Patricia Macauley, Founder & Director at MMC

• Anastasia Knox, Associate Partner at Britain Thinks

• Dr Anne Henderson, Consultant Gynaecologist and Media Medic

Following the Government’s publication of the first ever Women’s Health Strategy for England this year, we partnered with Britain Thinks to explore what women really want to improve their health with a brand-new piece of research amongst over 2,000 women. Our research showed that brands have a key role to play in helping to address health inequalities by educating & empowering women.

If you’re interested in hearing more about how brands can play their part in giving women what they really want in relation to their health, do leave your details to get in touch to find out more about the findings and our discussion:

 As part of our Do. Feel. Think Purpose webinar series, we will be explored our behaviour change expertise, with a focus on edutainment, with the Behavioural Insights Team (BIT). 23red and BIT have shared beliefs in the power of entertaining content underpinned with rigorous behaviour change principles, an ambition to do great work together and so have a natural alignment to come together to show what we do best; change behaviour for the better.

23red will be in conversation with the Behavioural Insights Team. 23red will bring their experience of creating strong partnerships with the likes of Disney and ITV2 to change behaviour and educate the public. Jane Asscher, CEO and Founding Partner, will facilitate the discussion between Simon Mutter, Strategy and Planning Partner, and BIT who will present recent research including work in partnership with Sky that explores how green behaviour change can be driven by TV and how media can contribute to peaceful societies.

You can watch the event here

10 years ago, we polled consumers about the importance they placed on how brands contribute to the wellbeing of communities and wider society. At the time, 91% said the way a company behaves towards its customers and communities is influential when considering a purchase, and 60% said awareness of a company’s ethics affects their decision making. In other words, purpose was important for brand success in 2011, and it’s even more important now.

We know that now, more than ever, consumers are looking for brands to step up and contribute real change through their initiatives and marketing efforts across the environment, diversity and inclusion and health. So we polled consumers to find out how well they think brands are doing against these high expectations, and why consumers are still engaging with unsustainable options.

In a discussion between Keith Weed CBE, Independent Director and Former CMCO Unilever, Stephen Woodford, CEO Advertising Assoication, and our CEO Jane Asscher, we explored our findings and discussed the relationship between healthy societies and healthy business in the context of consumer expectations. Based on our insights, they provided top tips for how brands can mainstream sustainability and keep up with consumer expectations now, and in the next decade.

You can listen to our podcast of the event below or on Soundcloud here.

Download the Sustainability Report

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Public health experts are determining short, medium and long-term health consequences of the pandemic on issues such as mental health, alcohol dependencies, suicides and vulnerable students.  

In this event 23red will host a virtual panel with Public Health England and Boots to talk about the changes they are seeing in consumer behaviours and the mood of the nation. They will discuss how brands can play a credible role in improving their customers and the nation’s health in the post-pandemic world. 

Speakers: 

• Helen Hampton, Deputy Director Partnerships, PHE  

• Dave Robinson, Head of Loyalty & Personalisation, Boots UK

• Jane Asscher, CEO, 23red

'Diversity, inclusivity and Equality. Isn't it all just about plain and simple humanity?'

Diversity is complex topic but at the heart of the issue is the need to achieve a cultural shift in which brands and media must play their part. 

On July 12th we hosted a panel that explored the different attitudes towards difference and the role brands can play in recognising and valuing it. Ceri Rose, Stephen Lacey & Patricia Macauley all gave an insightful look at diversity in the media and brand and agency responsibilities

'SXSW Download'

On March 28th 2018 we hosted 'SXSW Download. A huge 'thank you' to our wonderful speakers at the event! Susan Poole, Head of Strategy at 23red gave a great review of her highlights from SXSW including discussing the exciting AI, AR and VR developments that were on display.

Then @RobertBelgrave & @jimbowes recreated their 'The Best is Yet to Come, Digital Renaissance' talk where they delved into the idea that thanks to advancements in technology there is a potential for a future where humans are free to live life to the full and get creative.

'Behaviour Change and AI. Panacea or Plain Creepy?'

On February 1st 2018 we hosted 'Behaviour Change and AI: Panacea or Plain Creepy?'  which was a huge success! Many thanks to our brilliant and inspiring speakers and to all those who attended.

Behaviour change interventions are designed to work around built in biases and human fallacies. But people are adept at avoiding change and sustained changes are hard to achieve.

Is AI the panacea that means we can now create behaviour change interventions that adapt instantly to keep participants on track easier than before? Conversely, can behaviour change help to develop AI that works with our predictably irrational human minds, not a logical computerised mind?

'Effectiveness for Social Good'

On Oct 12th 2017 we hosted an Effectiveness for Social Good event as part of #EFFWeek.

This session explored the challenges and best practise for measuring effectiveness of social good marketing, from advertising to partnership.

The panel features Susan Poole, Head of Strategy at 23red; Peter Buckley, Head of Strategy at MEC; Dr  Nigel Shardlow, Head of Planning at Sandtable and Helen Hampton, Deputy Director Partnerships – Marketing at Public Health England.

The session also included highlights from the Gold IPA Effectiveness Award case for Stoptober, as well as insight into measuring outcomes and impact with the government evaluation framework. Thank you to everyone who came along and to our wonderful speakers!

Want to find out more about anything we've been up to?