'Effectiveness for Social Good'

On Oct 12th we hosted an Effectiveness for Social Good event as part of #EFFWeek.

This session explored the challenges and best practise for measuring effectiveness of social good marketing, from advertising to partnership.

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The panel features Susan Poole, Head of Strategy at 23red; Peter Buckley, Head of Strategy at MEC; Dr  Nigel Shardlow, Head of Planning at Sandtable and Helen Hampton, Deputy Director Partnerships – Marketing at Public Health England.

The session also included highlights from the Gold IPA Effectiveness Award case for Stoptober, as well as insight into measuring outcomes and impact with the government evaluation framework. Thank you to everyone who came along and to our wonderful speakers!

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