Our mission

 

Founded in 2000, 23red has remained proudly independent throughout it's history.

That independence has allowed us to forge our own proprietorial thinking and tools based on behavioural insights and science, tested and refined with real-world experience rather than theory. We're also passionate about producing work which actually has a positive impact within the world whether that's for a global brand, social cause or small entrepreneur.

Our Do.Feel.Think. approach informs everything we do. It’s the foundation of our planning approach, it’s evident in the work we create, and it shines in the results we achieve.

We’re masters in developing new strategies that focus on an immediate action and long-term change; creating new brands that are action-orientated; and crafting activation campaigns that start with a 'do'.

An expert understanding of behaviour change means that we always deliver work that engages an audience through the most relevant channels – close to the point of purchase, influence, or desired change in behaviour.

 
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Our approach

 

Every creative agency says that they do things differently. But we actually do. And everything we work on uses the same approach: getting people to do something (and do it now) for a brand or cause – is a powerful way to make them feel and think differently. It changes their behaviour and attitude.

 
 
 

What we offer

As an independent agency we craft our service and processes around our client's needs, rather than the other way round.

 
 
 

RESEARCH AND EVALUATION

Our dedicated in-house insights team use all the latest research tools to help us find that nugget that will inspire people to change.

 
 

STRATEGY AND PLANNING

We develop new strategies for brands that focus on immediate action and long term change using Platform – our one-stop resource to help you to shape your strategy. 

 

 
 

CREATIVE AND PRODUCTION

We develop big ideas based on the single-minded proposition and deliver activation orientated campaigns, producing award-winning creative for all media.

 
 

CONTENT

There’s too much content out there that means nothing. So, we’ve set up content23 to create meaningful content that engages, educates, entertains. And of course, gets people to do something.

 
 

CONSULTATION

Under Consult23, we develop strategies that underpin individual, social and organisational change. 

 
 

PARTNERSHIPS

Our reputation for public sector partnerships is unrivalled in the UK. Plus, we already have a large existing proprietorial database – Contact23  that helps to forge local partnerships and identify influencers.

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The proof is in the pudding 

 

The senior management team

Some amazing experts in behaviour change

CEO & Founding Partner Jane Asscher LinkedIn

CEO & Founding Partner

Jane Asscher

LinkedIn

Founding Partner - Creative SEAN KINMONT LinkedIn

Founding Partner - Creative

SEAN KINMONT

LinkedIn

Founding Partner - Operations PHILIPPA DUNNING LinkedIn

Founding Partner - Operations

PHILIPPA DUNNING

LinkedIn

Client Partner and New Business Director MARCUS HERNON LinkedIn

Client Partner and
New Business Director

MARCUS HERNON

LinkedIn

Client Partner and Head of Client Service RACHEL TATTERSDILL LinkedIn

Client Partner and
Head of Client Service

RACHEL TATTERSDILL

LinkedIn

Deputy Creative Director Tristan Cavanagh LinkedIn

Deputy Creative Director

Tristan Cavanagh

LinkedIn

 

Our values are what make us unique

 
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