Jane Asscher | Managing Partner and Chairman   After graduating from Oxford in 1985, Jane began her career at Ogilvy and Mather, where she worked on a range of blue chip international advertising accounts. In 1990, Jane moved from advertising to direct marketing and joined Tequila, becoming CEO in 1999. Jane helped set up brand communications agency 23red in October 2000, and is Managing Partner and Chairman. Jane has been responsible for the strategic development of a number of innovative behaviour change campaigns for COI on topics as wide-ranging as health, vocational training, environment, financial education, volunteering and the digital divide. Her insights into marketing to women and youth have also shaped award-winning, mould-breaking advertising campaigns for La Senza and University of Oxford. She sits on various industry panels and has published many articles and thought pieces on effective brand communication strategies and creating and managing organisations that inspire creative behaviour.