Adam Wylie | Managing Partner   After Bristol University and a short stint at IMP as its first graduate trainee, Adam joined Tequila, rising swiftly through the ranks to become a director of the business in 1996. After two mergers, Adam was appointed Managing Director of Tequila Payne Stracey. In addition to his management responsibilities, Adam ran the accounts for key agency clients including BT, British American Tobacco, Procter & Gamble, Golden Wonder and Campbell Distillers. Adam helped set up 23red in October 2000, taking the role of Managing Partner with responsibility for business development. Adam is responsible for the integrated communications programmes 23red develops and runs for PlayStation, Bacardi Martini and Novartis in the UK and across Europe. Adam also leads 23red’s sponsorship exploitation unit and is the key point of contact with Worldwide Partners.